Can I cancel when a subscription price goes up?

Usually you can cancel before the new price applies, as with any rolling subscription. Leaving a fixed-term contract early may depend on its terms and on your country's rules, so check both.

What happens if I ignore an App Store price rise?

If Apple needs you to agree to the rise and you do not, the subscription does not renew at the next billing period. If it does not need your agreement, you are told about it in advance and the new price applies.

Can a company raise the price during my contract?

In the UK and EU, a term that lets a trader raise the price without giving you a right to cancel may be unfair, and unfair terms are not binding on you. Whether a term is unfair depends on the whole contract.

How do I know if my subscriptions have gone up?

Compare each new receipt with the last one. Subscriptrack does this for you and shows the old and new amounts when a price changes.

What to do when a subscription price goes up

Price rises often arrive as an email that is easy to skim past. You normally have three choices: pay the new price, move to a cheaper plan, or cancel before it applies. Which rules protect you depends on how you pay and where you live.

Updated 5 November 2026

When the notice arrives

The US Federal Trade Commission's advice works anywhere: check that a renewal costs what you expected, and contact the company straight away if it does not, or if the notice does not say how much you will pay. Then work through these steps.

Find the new price and the date it starts. Save the email.
Check how you pay. Rises on App Store and Google Play subscriptions follow Apple's and Google's own rules, set out below.
Look at the other plans. A plan with adverts, fewer screens or yearly billing may cost less than the new price.
Decide before the start date. If you want to leave, cancel before the next renewal, and check the terms for any notice period.
When the first charge arrives, check it matches what you were told.

On iPhone and iPad

Apple says you are told about a subscription price rise before it happens, by email, push notification and a notice in the app. Some rises need you to agree first: those above Apple's limits, and those in places where the law requires it.

If a rise needs your agreement and you do not give it, the subscription does not renew at the next billing period. You can subscribe again later, in the app or on the Manage Subscriptions page.

On Android

Google's rules for app makers allow two kinds of price rise on Google Play. With an opt-in rise, you must agree before it takes effect. If you do not, the subscription is cancelled before the first charge at the higher price.

With an opt-out rise, you pay the new price at your next renewal unless you cancel. Google says the notice period is at least 30 or 60 days, depending on the country. The app must also show you a clear notice at least 30 days before, with the old and new prices, the date and how to cancel.

Your rights in the UK

Under the Consumer Rights Act 2015, an unfair term in a consumer contract is not binding on you. The Act lists terms that may be unfair, including one that lets a trader raise the price without giving you the right to cancel if the final price is too high compared with what you agreed. A term that lets a trader change the contract without a valid reason stated in it is on the list too.

Whether a term is unfair depends on the whole contract, so a price rise does not always let you leave a fixed-term deal for free. GOV.UK points people in England and Wales to Citizens Advice for help. New subscription rules are also in draft, as our UK guide explains. This is general information and not legal advice.

Your rights in the EU

The EU's Your Europe service says a term that lets a trader raise the price of a service, without giving you a right to cancel, is most likely unfair. Unfair terms have no binding force on consumers, and the rest of the contract stays valid.

National consumer associations give advice where you live, and the European Consumer Centres Network helps with disputes across borders. Rules differ by country, so check your national consumer body.

In the US

The FTC says to keep your records, including letters, notes and emails about the subscription. If you are charged without your consent and the company will not refund you, it says to dispute the charge with your card company quickly. You can report problems to the FTC at ReportFraud.ftc.gov and to your state attorney general.

Spot rises before you pay them

A rise is easy to miss when the notice and the first charge are weeks apart. When a receipt shows a new price, Subscriptrack marks the change with the old and new amounts, and can email you about it. Renewal alerts arrive 1, 3 or 7 days before each charge, so you have time to switch or cancel.

It does not cancel or negotiate for you. You decide, and you cancel with the company, using the steps in our cancel guides.

See everything you pay for

Connect your email and Subscriptrack builds one list of your subscriptions, with renewal reminders and no bank login.

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Questions

Can I cancel when a subscription price goes up?: Usually you can cancel before the new price applies, as with any rolling subscription. Leaving a fixed-term contract early may depend on its terms and on your country's rules, so check both.
What happens if I ignore an App Store price rise?: If Apple needs you to agree to the rise and you do not, the subscription does not renew at the next billing period. If it does not need your agreement, you are told about it in advance and the new price applies.
Can a company raise the price during my contract?: In the UK and EU, a term that lets a trader raise the price without giving you a right to cancel may be unfair, and unfair terms are not binding on you. Whether a term is unfair depends on the whole contract.
How do I know if my subscriptions have gone up?: Compare each new receipt with the last one. Subscriptrack does this for you and shows the old and new amounts when a price changes.